In today’s digital age, it is important that organisations maintain a strong and effective social media presence. Not only are social media channels integral to efficacious marketing, but they are also an extraordinary tool in order to promote your brand, connect with your customers and build lasting relationships with them.
However, being relatively new to the online environment or having to juggle the daily operations of a business, social media can be a little bit overwhelming. With so many social media applications now available with target markets spread across the majority, it becomes an extremely challenging task for businesses to keep up with them. As a result, marketers, brand managers and business owners, whether of larger corporations or SME’s, at some point face a serious dilemma – should we or should we not outsource social media management?
While it is true to some extent that nobody knows your company, or cares about it the way you do, Next Level Social Media Management make it their job to get to know your company. We take pride in capturing your voice whilst portraying this across your social media outlets.
We’ve put together 8 points as to why you should consider Next Level Social Media Management to take your social media pages to the next level.
1. Saves Your and Your Employees Valuable Time
Time is money! Thanks to the plethora of social media channels, your customers are spread and scattered all around. To connect and get in touch with all of them, you would need to have a social media presence across a range of social media sites. This is immensely time consuming and requires an excessive number of hours each day between creating content and engaging your audience. Managing and updating half a dozen social media accounts, as well as keeping tabs and following up on your posts will take up a large chunk of your time. This, otherwise could be spent on other more pressing business matters.
For such an instance, outsourcing your social media campaign can be a very optimal solution. Having us taking care of your social media means that you save your time, as well as your employees’ time. Since we will be taking over your social media, it will be our responsibility to update your accounts and run follow-ups. Thus, limiting your involvement and leaving little to no work for you or your employees to oversee.
2. More Targeted and Focused Towards Your Customers
Social media engagement or marketing is not as easy as it might appear. It needs thoughtful and focused strategies that target the right audience, at the right time. You need to be well versed with social media and the type of audience it is frequented by in order to come up with a focused strategy.
As with the current demands of social media, your audience and customers are now accustomed to expect an instant reply to their queries and complaints, irrespective of the time and place. This can be a difficult balance to strike, managing your customer’s expectations on multiple platforms. If these are ignored or missed, your company may be susceptible to backlash from your customers and wider community, which other potential customers would be able to publicly see.
We are highly proficient with the type of customers that we are dealing with, we can take preventative measures to reduce customer backlash. We do constant and up close monitoring of your social media channels and are skilled to avert any potential crisis.
3. We Offer Unparalleled Expertise
One of the most important benefits of having an extended digital marketing agency to take care of and manage your social media campaigns, is the extraordinary expertise we have to offer. Following are some of the areas where our extraordinary expertise of social media can help you out:
i) We have an in-depth understanding of the social media platforms which allows us to make the best use of it.
ii) We use the correct social media etiquette, we are aware of the tone and words that we should use when responding to, whether it be a simple status update or responding to potential customer queries.
iii) Since this is our area of expertise, we are able to create valuable content to attract and entice your audience.
v). We have managed many social media profiles on many different platforms for many clients across the UK and have proof that what we do works for our clients. We know how to operate each platform for optimal results and tailor the content to suit each audience type.
4. We Formulate Strategies that Can Be Integrated With Your Wider Business Strategies
Your social media campaign is not separate from the rest of your business strategies. Like any other strategy, it needs to be a part of your larger business strategy. Thus, every piece of content you post or marketing advert that you run on your social media platforms, needs to be connected to your brand and integrated with your business strategies.
We can help you determine how to integrate your social media strategy with the wider business strategies effectively. We work with you closely to comprehend your business marketing strategies and then come up with a social media strategy that can be easily combined and blended with the broader picture.
5. We Are Extremely Cost Effective
Outsourcing social media management is widely associated with having to invest exorbitant rates. Many businesses tend to believe that social media agencies are a ridiculous expense. This can be a common misconception and misunderstanding. We can provide you content for all of your social media platforms from just £3/day!
While it is true that we charge a monthly fee, the long term benefits can provide un-paralleled ROI. Here are some reasons as to why you should choose us rather than having an in-house social media management team:
i) If you wish to run your social media accounts smoothly and effectively you have no choice other than to do it yourself or to task/employ someone to do this. Employing someone with the correct skill set can be expensive, not only with their wage but in regards to hiring, training, equipment, office space, insurance & company pension contributions.
ii) Social media accounts need to be monitored and managed around the clock. Whether it is in the evening, weekends or the holiday season, your brand page is expected to remain active and responding to customer queries. We do that for you.
6. We Keep You Abreast With Social Media Policies and Important Metrics
To survive and thrive in such a competitive business landscape, it is extremely crucial for companies to know the ins and outs of the industry, as well as any new developments and changes to the technology. Similarly, the social media environment is highly intense and competitive. In order to stand out from the rest of the competition, your strategy should be unique and exclusive.
We have access to the necessary systems and applications that ensure that your social media strategy is unique. Since social media is our domain, we have a thorough knowledge of the social media tools available and their retrospective policies. We will keep you updated of any potential changes in the rules that you need made aware of.
Furthermore, to determine if your social media strategies are successful, you need to monitor and measure the right components. Since, we have been handling social media and instruments related to it for quite a few years, we are aware of which metrics matter the most to determine success. As a result, we can guide you on the components that are likely to give the most reliable results to measure success.
7. We Are Reliable and Dependable
We are both reliable and dependable; As previously mentioned, we will be monitoring your accounts all the time, whether it is a holiday or not and you can be assured of the quality of our work. No sick days, or holidays, your accounts will always be active.
8. We Ensure Continued Growth and Development
The central idea behind pursuing social media campaigns are to fuel engagement with customers and in retrospect set the path to continued growth, development and increased revenue.
To maintain a strong social media presence you need to hire and seek the services of seasoned professionals. Managing your company’s social media accounts are much different than managing a personal account. Whether you are a large enterprise or a SME, concerns regarding losing authenticity and personal touch on social media platforms are unfounded. Next Level Social Media Management are a credible, trustworthy company with excellent reviews and we want to help you take your business to the next level.
We are ready, are you?
Talk to a digital marketing expert here.